Why Photography is Key for a Listing
Real estate marketing has undergone a large evolution over the years. It now commands a strong online presence with almost all potential buyers searching online for their new home. In fact, the National Association of Realtors (NAR) 2018 report found that 93% of buyers used the internet for their home search and the typical buyer used a mobile device. This means that for nearly all home buyers the first showing occurs online, and what they ‘see’ decides whether or not to schedule a time to view it in person.
At Mark Spain Real Estate, we excel at making sure a home receives maximum online exposure when listed. One key factor that is essential when putting your home on the market is creating beautiful imagery of your property. Photos that attract more views generate greater buyer interest and help your home sell faster and for more money. Professional photography plays a very large part in the strategic marketing of your home and is vital when deciding to sell. Here are several reasons why photography is key for a listing.
First Impressions Are Everything
In our digital world, visual first impressions are formed in a fraction of a second. Professional photos have the ability to stop potential buyers from scrolling through listings—capturing attention and gaining click through. When preparing for photos, be sure to tidy up your home, declutter and clean. Always take the time to stage your home—even if it simply means rearranging furniture temporarily to create the most appealing view of each space.
A great first impression of your home online can create more showings and traction for your listing. Make sure your listing has professional photography so it will stand out and make the best first impression for potential buyers!
In the real estate market, buyers have options. As a seller, you want to have a competitive advantage and make sure your property stands out from the rest. When people buy a home they also buy a lifestyle. With the buyer in mind, your listing photos can highlight the strongest attributes of your home and focus on the features that buyers want most.
A professional online presence will increase your home’s appeal and will attract more potential buyers than a home listed without strong photos.
Helps the Home Sell Faster
Great photography will create a desire for potential buyers to see your home in person. Additionally, creating an online presence with professional photos increases the reach and frequency of people viewing your home. This can lead to an increase in showings, and a decrease in time spent on the market. According to the National Association of Realtors, a home with only one exterior photo spends on average, 70 days on the market. In contrast, a home with 20 or more photos spends an average of 32 days on the market.
Photography helps the Home Sell for More Money
Not only does professional photography help sell your home faster, but it can also increase your return on investment. According to the NAR, homes priced for $200K to $1M with photography sell for $3,000 to $11,000 more than homes without.
As the influence of having an online presence continues to expand, it’s imperative that you have professional photography to receive maximum exposure when listing your home for sale. Mark Spain Real Estate partners with talented professionals in the industry who are dedicated to the client experience!
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