Mark Spain’s Top Book for Professional Development
At Mark Spain Real Estate, professional development is something our team strives for each and every day. We strive to foster a team culture that empowers everyone to learn, grow and reach greater heights not previously imagined. This is achieved through ways such as company wide recommended readings by CEO and Chairman Mark Spain.
Our Mark Spain Real Estate team is fully equipped with the tools they need to succeed. Mark Spain believes that reading is an essential part of our daily lives and is one of the best tools for success. He has an abundant list of recommended books to read on various topics ranging from real estate to professional development. However, one book stands out from the rest. It is even highly emphasized in MSRE company wide meetings. This top Mark Spain recommended book is distributed to the entire MSRE team to read, called The ONE Thing.
The ONE Thing
When it comes to real estate, Gary Keller is a well-known name. Gary Keller is the founder of Keller Williams and the best-selling author of The ONE Thing. His advice in this book is simple yet effective: To achieve extraordinary success, narrow your focus on one thing at a time. This success is then built sequentially, as you work and continue to achieve one thing at a time. This simple approach is not as easy as it sounds, but it’s the ultimate way to achieve your goals.
To keep ourselves focused at MSRE, we utilize Gary Keller’s 1-3-5 principle. Identify one big goal, three milestones to measure our progress to it, and five actionable steps to accomplish it. Each agent develops their 1-3-5, discusses it with team members, and is held accountable for it. We also keep the official “One thing calendar” at our desks, which reminds us everyday how we need to stay focused on our one thing.
The ONE Thing is a key driver of professional development, success, and ultimately helps foster our growth and team culture of excellence. With the guidance from this book as well as Mark Spain’s encouragement, our team is able to reach heights not even imagined in the past. It’s just one of the reasons why we are the #1 in closed transactions in the U.S for the second year in a row! No matter what phase in life you are in, give this book a read and you won’t regret it!