Creating a Winning Listing Description: Words That Sell
In today’s real estate world, online listings are everything. Long before they’re walking through your door, offer-in-hand, buyers survey a seemingly endless selection of online listings to narrow down their options. For you, the seller, this means you need your online listing to stand out! That’s where your listing description comes in.
At Mark Spain Real Estate, we know how crucial an online listing is for a successful sale. That’s why we’re here to help you optimize your online listing! With years of industry experience, our real estate professionals know how to create a winning listing description for your home. Read below for tips on creating a winning listing description for your property.
Creating a Winning Listing Description: Words That Sell
Create a Captivating Headline
As a seller, you want to captivate your buyers from the get-go. While an aesthetic thumbnail image will play a large part in this, it also helps to have an attention-grabbing, punchy headline atop your listing description. Along with your thumbnail, a unique listing headline will immediately hook readers. For example, if your home is a cozy, bungalow-style home in a secluded neighborhood, you might title the listing: “Charming Bungalow Retreat: A Cozy Haven in Chastain Park.” Using creative and punchy headlines like this will make your listing stand out against the competition and boost its overall digital appeal.
Describe the Property Accurately
Though this may seem obvious, you always ensure your listing description is detailed and truthful. Whether you’re sharing your home’s square footage, lot size, recent renovations, or even details about the neighborhood, you always want to be 100% honest. Otherwise, buyers will likely be disappointed when they tour a completely different home as described online. 
Don’t be afraid to own up to your home’s shortcomings. In some cases, these flaws might even have a silver lining! For example, some buyers might have their sights set on a fixer-upper. In this case, you might use your home’s age and outdated fixtures to your advantage!
Use High-Value Words
When it comes to your listing description, you want to include words that add value! As we mentioned above, these words should be accurate, but also paint your home in the best light and peak buyers’ interests. For example, if a buyer is looking for luxury home upgrades, use buzzwords like upscale, renovated, and pristine if they apply to your listing. Other high-value words or phrases buyers might search for include:
- Move-in ready
- Upgraded
- Outstanding
- Breathtaking
- Welcoming
- Cozy
- Quaint
- Walkable
- Luxurious
- Picturesque views
- Natural light
- Large windows
- Open floor plan
- Spacious
- Modern
- Timeless
- Gourmet kitchen
- Commercial-grade appliances
- Smart home
- High ceilings
- Natural landscaping
Highlight Selling Points
Some multiple listing services and databases have character limits for listing descriptions. Therefore, you’ll want to get the most out of your limited space. 
Rather than filling your description with generic information, highlight some of your home’s top selling points! Yes, you should still include basic details such as square footage, number of bedrooms, etc. However, use the remainder of your characters to spotlight your property’s best features. Whether you live on a picturesque lake or have a newly upgraded kitchen, this is your chance to wow buyers with your home’s most desirable features!
Sell a Home with Mark Spain Real Estate
Need help with your online listing description? Don’t stress! The industry professionals at Mark Spain Real Estate are here to help boost your home’s digital presence. Our team of experienced real estate agents delivers unparalleled customer satisfaction and promises a seamless, stress-free selling experience!
If you want to skip the listing process, check out our Guaranteed Offer Program! Our guaranteed offer participants receive the most competitive all-cash offers in the industry and close in as little as 21 days. Contact our agents today to learn more about our Guaranteed Offer Program and sell your home hassle-free!
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